Goal: Thule wanted to showcase their brand with the adventurous big wave surfing community, with Garrett McNamara, and with the emerging cultural phenomenon of big wave surfing in Portugal.
Result: Our team arranged product and logo placement in the award-winning documentary Red Chargers, featuring Garrett McNamara, integrated the logo into the Red Chargers big wave surfing competition, and integrated logo placement and a sponsored award into the Red Chargers gala awards ceremony.
