Goal: Vishiku wanted to establish itself as a high quality boutique product; apart from the mass produced items available on the market. Additionally, they wanted to showcase their products with short videos displaying the fine details of the pieces.
Result: A branded documentary that featured Vishiku’s main craftsman in his workshop, designing and creating each piece by hand and discussing his process, and a series of product videos that showed the items in detail.
About Vishiku: Master Craftsman and Chief Design officer is Wes Parsons. A member of the League of New Hampshire Craftsmen, his work has been featured in the world famous League of NH Craftsmen fair and companies like L.L. Bean.